Red Bull invites suitably qualified applicants to apply for their Sales & Operations Graduate Training Programme vacancies. The closing date for applications is yet to be announced.
Why This Program Is a Big Deal for New Graduates
If you just finished university and want more than a desk job—real responsibility, real impact, and real learning—Red Bull’s 2026 Sales & Operations Graduate Training Programme in Cape Town is one of the smartest early‑career chances in South Africa. It’s not a passive internship; it’s a full‑time, 12‑month adventure that flips you between sales and operations. You’ll end the year with a 360‑degree view of how a global FMCG brand moves from creating demand to delivering products on the shelf.
Quick Snapshot
| What | Details |
|---|---|
| Program name | Red Bull Sales & Operations Graduate Training Programme |
| Where | Cape Town, South Africa |
| Length | 12 months (6 months in Sales + 6 months in Operations) |
| What you’ll learn | Sales strategy, key account management, retail & franchise channel, planning & forecasting, procurement, supply chain, logistics, warehousing |
| Who can apply | Recent graduates with strong analytical, commercial, and entrepreneurial potential |
Rotation 1: Off‑Premise Key Account Manager (Sales)
You won’t just watch—you’ll lead.
- Your job: Put Red Bull’s commercial plan into action in the franchise channel. Spot sales growth chances, help the National Key Account Manager analyze promotions, look at profitability, and report performance with tools like Nielsen and CPM.
- Hands‑on duties: Manage point‑of‑sale stock, plan activations, calculate ROI, build partnerships with franchise customers, keep track of budgets, and use data to improve store execution.
- What you’ll learn: How to design retail and franchise sales plans, how data drives commercial decisions, how to grow volume while keeping profit, and how to negotiate and collaborate across teams.
- Best fit: If you thrive in fast‑paced environments, love solving commercial puzzles, and enjoy talking to customers.
Rotation 2: Operations – Planning, Procurement & Logistics
The second half of the program pulls back the curtain on the engine that keeps the brand moving.
- Your job: Coordinate logistics, including inventory, warehousing, and distribution. Make sure shipments arrive on time, work with third‑party logistics providers, analyze performance metrics, support tenders and projects, and help plan stock transfer schedules.
- Collaboration: Partner with sales and planning teams to balance demand and supply, run scenario planning, and spot risks before they become problems.
- What you’ll learn: The impact of forecasting errors on supply chains, how procurement and logistics affect cost and service, risk identification, and cross‑functional alignment around inventory and demand.
- Outcome: You’ll build highly sought‑after supply chain and analytical skills.
What Red Bull Looks For
Red Bull cares less about a “perfect CV” and more about potential, mindset, and attitude.
| Minimum requirements | Intangibles |
|---|---|
| Recent graduate in Commerce, Supply Chain, Logistics, Business, Economics, Engineering, or related field | Entrepreneurial spirit |
| Strong analytical and problem‑solving skills | Curiosity and a drive to learn |
| Excellent communication and people skills | Comfort with responsibility and accountability |
| Able to work independently and in teams | Good organisation |
| Proficient in Microsoft Excel and PowerPoint | Openness to coaching and feedback |
| Confidence in engaging customers and stakeholders |
Show us who you are—what drives you, how you think, and why this role matters to your future career.
How to Apply
Click the link below to submit your application on the official Red Bull career portal. Make sure you upload a polished CV and cover letter that highlights your story, analytical projects, and moments of initiative.
Apply for the Red Bull Sales & Operations Graduate Training Programme 2026
Why This Opportunity Matters
- Real responsibility – you’ll own projects and results, not just shadow.
- Expert tools – work with cutting‑edge FMCG systems and methods.
- Clear path – defined rotations, measurable outcomes, and a global brand reputation.
- Trust – expectations are clear and the program is structured for success.
Career Paths After the Program
Graduates often move into roles such as:
- Key Account Manager
- Sales Development Manager
- Supply Chain Analyst
- Demand Planner
- Logistics or Procurement Specialist
- Commercial or Operations Manager (long‑term)
Many people who finish rotational programs like this find themselves on fast tracks to leadership in the FMCG industry.
Frequently Asked Questions
Is this program only for sales graduates?
No. It’s for anyone who wants to explore both commercial and operational work.
Do I need prior work experience?
Not a lot. Internships, projects, or part‑time jobs help, but they’re not mandatory.
Will I get a permanent role afterward?
Strong performers are often considered for permanent positions, though it’s not guaranteed.
Where is the program based?
Cape Town, South Africa – you’ll need to work there.
What is the closing date?
Not specified yet – keep an eye on the application portal for updates.
Disclaimer
Program details may change at the employer’s discretion.
Meeting the minimum requirements does not guarantee selection.
Always verify with the official Red Bull career portal before sharing personal information or making payments.
